For Companies
When potential consumers ask AI about your industry, who answers?
Understand and improve how AI engines present your brand. Own your share of voice in AI answers.
Book a GEO Audit →AI answers increasingly shape consideration and trust at the top of the funnel — before prospects ever reach your site, your sales team, or your brand.
The Problem
Your brand is being represented. You just don't control it.
Visibility risk
Your company is absent from AI answers. When potential consumers ask about your category, you simply don't exist in the response — while competitors do.
Reputation risk
AI describes your brand using outdated or inaccurate information. Old controversies, wrong product details, or stale narratives get surfaced at scale — before any human interaction.
Competitive positioning risk
Your category narrative is being written by competitors. AI engines are already forming views about who leads your space. You're not in the room.
Why It Matters
Four business stakes, one blind spot.
Brand perception & credibility
AI shapes trust before any human interaction.
Competitive positioning
Your category narrative is being written without you.
Commercial decisions
AI influences consideration at the earliest buying stage.
Reputation risk
Inaccurate or outdated info can spread at scale.
How It Works
A two-phase engagement — from audit to ownership.
Phase 1 — Weeks 1–4
GEO Audit
Full diagnostic across ChatGPT, Perplexity, Gemini, and Claude. We map how your brand appears, where competitors are favored, which sources AI engines trust in your category, and what's inaccurate or missing. Delivered as a prioritized action plan.
Phase 2 — Months 2–6
GEO Retainer
We execute the action plan with continuous monitoring — content restructuring, source authority strategy, competitive tracking — reported monthly with strategic guidance.
What's Included
Everything you need to understand and own your AI presence.
Audit
Full audit — per geography and platform
We run thousands of prompts across ChatGPT, Perplexity, Gemini, and Claude — mapped by market and by topic — to give you a precise picture of how AI engines represent your brand today.
Action plan
Detailed action plan
A prioritized roadmap addressing your brand's specific reputation gaps, visibility blind spots, and competitive positioning — with clear owners and timelines.
Monitoring
Ongoing monitoring with monthly checkpoints
Continuous tracking across LLMs and geographies. You receive a monthly report — what changed, what improved, what still needs work — with strategic guidance at each checkpoint.
Content
Content generation and team enablement
We can produce the content needed to shift AI narratives — or train and guide your internal teams to do it. Either way, the strategy is ours. The execution is yours to own.
Ready to see how AI engines represent your brand?
Book a GEO Audit →Case Study
When AI becomes a reputational liability.
Luxury watch brand — U.S. market
The brand had fixed its service problem. AI hadn't noticed.
A leading luxury watch brand was facing a reputation issue concentrated in the U.S. market — after-sales service. Recurring complaints across forums and review platforms described difficulties booking repair appointments, watches routed to Switzerland instead of serviced locally, and opaque timelines. The internal team had addressed most of these operationally. The brand considered the matter managed.
Operationally, yes. In the AI layer, not at all.
When a buyer asked any of the four major AI engines about the brand's customer service or repair process, they received answers synthesized almost entirely from the old complaints — forums, archived articles, Reddit threads. The brand's improvements, updated service centers, and new transparency measures simply hadn't reached the sources AI trusted. Meanwhile, two competitors were being positioned in AI answers as the service benchmarks in the segment.
What We Did
Mapped the source ecosystem
We identified every forum, review platform, and article shaping AI answers about the brand — and confirmed which were being actively synthesized across ChatGPT, Perplexity, Gemini, and Claude.
Quantified the competitive gap
We ran the same queries for direct competitors. Two brands in the same tier were already positioned as service leaders in AI answers — with less operational substance to justify it.
Executed a GEO remediation strategy
Authoritative content published explaining the repair process, service timelines, and why Switzerland-based repairs reflect craft standards rather than logistics gaps. Targeted placements in GQ, luxury lifestyle media, and trade publications — the sources AI engines weight highest in this category. Legacy forum content displaced over three months of coordinated authority-building.
Result
AI answers about the brand's customer service shifted from complaint-led to service-standard-led. The brand moved from absent to cited on core purchase consideration queries. Leadership added AI visibility monitoring as a permanent layer alongside traditional media monitoring — tracked monthly, benchmarked against the two competitors that had previously framed the category narrative.
Get Started
Your brand's AI presence starts with knowing where you stand.
A 4-week audit gives you a full picture — what AI engines say about you, where competitors are winning, and exactly what to fix.
Book a GEO Audit →Questions? charlotte@neon-slate.com