Neon & Slate
(Journal)Essays & case studies

Field notes on AI that actually ships.

What we’re learning at the edge of GEO, AI operations and real ROI, written for leaders, not for the hype cycle.

Essay
Aug 2026

How We Measure and Take Back Control of Your Presence in AI Answers

A growing share of first impressions now form inside an AI answer, not on your website. Here's the three-step method we use to read that answer, compare it to your competitors, and act on it inside a broader mission.

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Case study
Jul 2026

AI That Gets Used: Investor Relations at a Global Private Markets Firm

A global private markets firm treated AI as a change-management problem before a technology problem. Months after launch, more than half the target team uses the tool daily, unprompted, the scarcest metric in enterprise AI.

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Case study
Jul 2026

Defending a Category's Reputation in the Age of AI Answers

One of the world's largest trade organizations found that a single online community was cited in 46% of AI answers about its category. Here's how a six-month GEO program moved the number, and what it found looking inward.

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Case study
Jul 2026

AI Opportunity Audit at a Global Luxury Retail Group

A PE-owned luxury retailer set a 60-day board mandate to find where AI would create measurable value. The audit found the gap wasn't technology, it was the distance between what leadership believed and what the evidence showed.

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Essay
May 2026

Supercharging Sales with AI: How a Mid-Market Manufacturing Firm Transformed Its Growth

A mid-market B2B manufacturing firm used AI agents for prospecting, lead qualification, and quote generation — tripling their pipeline in six months.

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Essay
Apr 2026

What We Built, Why We Built It, and Where We're Going

We didn't start Neon & Slate because AI was trending. We started it because of something we'd been watching for years — from the inside.

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Case study
Apr 2026

A Third of Your AI Visibility Is Happening in Territory Your Team Has No Instrument to Measure.

32.9% of everything ChatGPT cites appears in follow-up searches it generates itself — invisible to every standard SEO tool. A third of your AI visibility is a blind spot.

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Case study
Mar 2026

Reddit Outranks Your Website in AI Search. Here's What That Means for Your Brand Strategy.

A 30-million-citation study found Reddit is the

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Essay
Feb 2026

Why Your AI Initiative Is Failing (And It's Not the Technology)

80–90% of companies report using AI. Fewer than 6% report meaningful bottom-line impact. The gap is organizational, not technical.

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Case study
Feb 2026

Your Brand Reputation Now Lives Inside AI Models. And You Can't See It.

ChatGPT, Gemini, and Perplexity are answering questions about your brand in private conversations you'll never see. Traditional reputation management cannot reach them.

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Case study
Jan 2026

By 2028, Half Your Customers Won't Google You. They'll Ask an AI About You.

Gartner predicts a 50% drop in organic search traffic by 2028. Luxury brands still optimizing for Google alone are already losing the AI discovery race.

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Essay
Dec 2025

The Hidden Cost of Doing Nothing in Sales & Customer Experience

78% of frequent AI sales users report shorter deal cycles, 70% report larger deal sizes, 76% achieve higher win rates. Inaction in AI isn't neutral — it's expensive.

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Essay
Oct 2025

AI in the Beauty Industry: From Information Chaos to Clarity

Professionals spend up to 30% of their time searching for information. Three AI use cases that cut that to near-zero — and drive real impact in beauty and cosmetics.

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