Resources
Insights on AI that actually works.
2026-05-28
Supercharging Sales with AI: How a Mid-Market Manufacturing Firm Transformed Its Growth
A mid-market B2B manufacturing firm used AI agents for prospecting, lead qualification, and quote generation — tripling their pipeline in six months.
Charlotte Hausemer
2026-04-09
What We Built, Why We Built It, and Where We're Going
We didn't start Neon & Slate because AI was trending. We started it because of something we'd been watching for years — from the inside.
Charlotte Hausemer
2026-04-01
A Third of Your AI Visibility Is Happening in Territory Your Team Has No Instrument to Measure.
32.9% of everything ChatGPT cites appears in follow-up searches it generates itself — invisible to every standard SEO tool. A third of your AI visibility is a blind spot.
Charlotte Hausemer
2026-03-20
Reddit Outranks Your Website in AI Search. Here's What That Means for Your Brand Strategy.
A 30-million-citation study found Reddit is the
Charlotte Hausemer
2026-02-24
Why Your AI Initiative Is Failing (And It's Not the Technology)
80–90% of companies report using AI. Fewer than 6% report meaningful bottom-line impact. The gap is organizational, not technical.
Charlotte Hausemer
2026-02-10
Your Brand Reputation Now Lives Inside AI Models. And You Can't See It.
ChatGPT, Gemini, and Perplexity are answering questions about your brand in private conversations you'll never see. Traditional reputation management cannot reach them.
Charlotte Hausemer
2026-01-15
By 2028, Half Your Customers Won't Google You. They'll Ask an AI About You.
Gartner predicts a 50% drop in organic search traffic by 2028. Luxury brands still optimizing for Google alone are already losing the AI discovery race.
Charlotte Hausemer
2025-12-05
The Hidden Cost of Doing Nothing in Sales & Customer Experience
78% of frequent AI sales users report shorter deal cycles, 70% report larger deal sizes, 76% achieve higher win rates. Inaction in AI isn't neutral — it's expensive.
Charlotte Hausemer
2025-10-30
AI in the Beauty Industry: From Information Chaos to Clarity
Professionals spend up to 30% of their time searching for information. Three AI use cases that cut that to near-zero — and drive real impact in beauty and cosmetics.
Charlotte Hausemer