When buyers ask AI about your industry, who answers?
How AI describes you is the external signal our operating intelligence reads, next to your systems and your people. Understand and improve how AI engines present your brand, and own your share of voice in AI answers.
AI answers increasingly shape consideration and trust at the top of the funnel, before prospects ever reach you.
Your brand is being represented. You just don't control it.
Visibility risk
Your company is absent from AI answers. When buyers ask about your category, you don't exist in the response, while competitors do.
Reputation risk
AI describes your brand using outdated or inaccurate information. Old controversies, wrong product details, or stale narratives surface at scale, before any human interaction.
Positioning risk
Your category narrative is being written by competitors. AI engines are already forming views about who leads your space. You're not in the room.
Four business stakes, one blind spot.
Brand perception & credibility
AI shapes trust before any human interaction.
Competitive positioning
Your category narrative is being written without you.
Commercial decisions
AI influences consideration at the earliest buying stage.
Reputation risk
Inaccurate or outdated info can spread at scale.
A two-phase engagement, from audit to ownership.
Phase 1 · Weeks 1-4
GEO Audit
Full diagnostic across the four engines. We map how your brand appears, where competitors are favored, which sources AI trusts, and what's inaccurate or missing. Delivered as a prioritized action plan.
Phase 2 · Months 2-6
GEO Retainer
We execute the plan with continuous monitoring, content restructuring, source-authority strategy and competitive tracking, reported monthly with strategic guidance.
Everything you need to understand and own your AI presence.
Audit
Full audit, per geography and platform
Thousands of prompts across ChatGPT, Perplexity, Gemini, and Claude, mapped by market and topic, for a precise picture of how AI represents your brand today.
Action plan
Detailed action plan
A prioritized roadmap addressing your reputation gaps, visibility blind spots, and competitive positioning, with clear owners and timelines.
Monitoring
Ongoing monitoring, monthly checkpoints
Continuous tracking across LLMs and geographies. A monthly report: what changed, what improved, what still needs work, with strategic guidance.
Content
Content generation & team enablement
We produce the content needed to shift AI narratives, or train your teams to do it. The strategy is ours, the execution is yours to own.
Ready to see how AI engines represent your brand?
Book a GEO auditWhen AI becomes a reputational liability.
Luxury watch brand · U.S. market
The brand had fixed its service problem. AI hadn't noticed.
A leading luxury watch brand faced a U.S. reputation issue around after-sales service: complaints about booking repairs, watches routed to Switzerland, opaque timelines. The team had addressed most of it operationally and considered the matter managed.
Operationally, yes. In the AI layer, not at all.
Ask any of the four major engines about the brand's service and the answer was synthesized almost entirely from old complaints, forums and archived articles. The improvements never reached the sources AI trusted, while two competitors were positioned as the service benchmarks.
What we did
Mapped the source ecosystem
We identified every forum, review platform, and article shaping AI answers, and confirmed which were actively synthesized across the four major engines.
Quantified the competitive gap
We ran the same queries for competitors. Two brands in the same tier were already positioned as service leaders in AI answers, with less substance to justify it.
Executed a GEO remediation strategy
Authoritative content and targeted placements in the sources AI engines weight highest. Legacy forum content displaced over three months of coordinated authority-building.
Result
AI answers shifted from complaint-led to service-standard-led. The brand moved from absent to cited on core purchase queries, and added AI visibility monitoring as a permanent layer, tracked monthly against competitors.
Your AI presence starts with knowing where you stand.
A 4-week audit gives you the full picture: what AI engines say about you, where competitors are winning, and exactly what to fix.
Questions? charlotte@neon-slate.com